It all starts with an honest assessment

Readying your organization.

Not every organization is ready to use narrative to enhance internal and external communications. The culture of an organization, current business issues and challenges, and leadership and communications team storytelling skills, are just some of the factors that need to be evaluated before launching a storytelling program.

An inclusive, consistent, sustainable culture is crucial for a high performance organization.

We use proprietary assessment tools to determine what stage your organization is at and make recommendations for training and communication platforms before rolling out your full program. We tap into a variety of data to assess where your organization is currently. Annual/pulse engagement survey data is good for providing empirical metrics to tell us where your organization is trending.

However, it’s the stories employees are telling each other, your clients and others that provide the deeper meaning behind those metrics and describe how they feel about their work and the organization’s culture. Building a storytelling culture can dramatically improve your performance.

  • Data Analysis

    Most organization initiatives fail because executives and communications teams failed to thoroughly review and understand how existing data illustrates what employees are thinking and feeling, and what they need to hear from management.

    We work with your employee engagement surveys, as well as Intranet and digital platform user data to develop with you the most effective communications and distribution plan.

  • Organization Goals

    Email open rates and engagement pulse surveys fail to represent an organization’s ultimate need — to improve Key Performance Indicators (KPIs) that generate success.

    Successful communications plans build in the connections to your KPIs so that you can better understand which messages and tools deserve your organization’s time, energy and financial investments.

    We help you build those connections.

  • People Assessment

    The third leg of an organization’s successful communications strategy is assessing and enhancing the storytelling skills of key players — everyone from senior to middle management and the communications team.

    We help you identify storytelling strengths and gaps and create a customized training plan to better ready team members to support your communication programs and initiatives.