Thought leadership
Gain authority, credibility and more inquiries through stronger stories
Why is it your competitors seem to close more sales, often at your organization’s expense?
You have the same products and services. You have the same pricing. You have Google search ads, an SEO-optimized website, active social media campaigns and a YouTube channel. Why is growth so hard to achieve and sustain?
Credibility and Authority
The fact is, B2B and B2C purchasers increasingly see most sellers of products and services as relatively equal. After price to value equations, the majority of your prospects are trying to evaluate if your organization has the long-term capabilities and competencies to help them succeed.
Consumers are more inclined to purchase products and services from organizations that demonstrate knowledge about their category, and who offer competent advice online.
Similarly, more than half of C-level executives are reading Thought Leadership content an average of one or more hours a week. One out of four decision makers on B2B buying committees say they began buying from or working with an organization based on the Thought Leadership they published.
The problem is, most Thought Leadership underperforms for the task of proving an organization is competent and capable. It likely is doing even worse for driving more sales leads and new clients.
In fact, only about one in eight decision makers label the Thought Leadership they read as very good or excellent and less than half rate the overall quality published today as good.
How is your Thought Leadership content performing for your business?
When was the last time you audited the quality of your Thought Leadership content?
What metrics do you use to measure your clients’ and prospects’ opinions of your content?
Don’t settle for poor content & results
Your organization can stand above and apart from your competitors and grow your brand with a strong Thought Leadership content strategy and process.
We can help you produce that content on a project basis, or train your Communications, Marketing and Research teams on stronger workflows that are guaranteed to speed up and enhance your Thought Leadership content creation.
We also can assist in building the marketing flow and assets to drive more sales leads and improve your relationships with existing clients, through:
white papers
original research
blog and industry publication content
lead capture landing pages
email, paid media and organic social campaigns
webinars
podcasts
digital video narratives
public speaking presentations
Don’t miss the opportunity to leverage this valuable tool for your organization.
Most executives feel Thought Leadership content is uninteresting. (Harris Poll, May 2022)