Attract and retain the right talent

Storytelling plays a vital role in helping organizations recruit, hire, and retain the right employees by creating a compelling narrative that attracts candidates aligned with an organization’s vision, mission and values.

Through compelling content on digital platforms, storytelling training for HR and hiring managers, and fostering a culture of shared narratives, companies can attract top talent and create an environment where employees thrive. By leveraging storytelling in key recruiting and hiring disciplines, organizations can stand out in today’s competitive job market and build meaningful connections with potential and current employees.

Recruiting

  • A well-crafted organizational story can be the difference between attracting average applicants and top-tier talent.

    Authentic employee stories, company milestones, and testimonials humanize your brand and resonate with candidates seeking employers who share their personal values and goals.

  • We collaborate to build storytelling content on websites, job boards, and social media platforms aligned with your organization’s mission, vision, and values.

    Together, we source and craft real-world examples of employee growth, team collaboration, and customer impact to create an emotional connection that motivates ideal candidates to apply and engage with your organization.

Hiring

  • Human resources professionals and hiring managers who are trained in storytelling can transform routine interactions into memorable experiences.

    Storytelling training equips these professionals to frame job descriptions, interviews, and recruitment events in ways that showcase the organization's unique culture and opportunities.

  • We work with key executives to convert job descriptions from dry lists of responsibilities into compelling narratives about how the role contributes to the company's success and purpose.

    We also develop interview training and cheat sheets to help hiring managers articulate their team’s dynamics and the company’s impact, creating a vivid picture of what candidates can expect.

    This approach not only attracts better-aligned candidates but also builds trust and transparency in the hiring process.

Onboarding

  • Retention hinges on employees feeling connected to their workplace from the time they submit their job application, through their first few weeks and months on the job.

    Storytelling fosters this connection by reinforcing the company’s shared values, history, and aspirations during this critical period.

    Training leaders and managers to use storytelling effectively in onboarding and team communication builds a sense of belonging and purpose.

  • We collaborate with you to evaluate all of the new hire touchpoints in the hiring and onboarding process and assess where stronger storytelling can excite, inform and inspire employees during these critical first few weeks and months.

    We assist you in writing new hire welcome email sequences and training programs. We also assist any key employees in contact with new hires in learning how to better leverage cultural storytelling, to accelerate new hire productivity, reduce turnover, and improve morale.

If you want to attract the right talent and nurture them through a productive and rewarding career with your organization, you need to incorporate storytelling throughout your employees’ career path.

Too often, organizations either miss out on the right talent or attract individuals who will not last because they do not make it clear what their organization does, what employees do on a daily basis in given roles, and how employees at different levels contribute to success.

The best job descriptions don’t just list a series of tasks and responsibilities, and the requirements for candidates to be considered for the role. Instead, best practice job descriptions help a candidate picture themselves already in the role, and give them an idea of how they will feel rewarded doing their job.

Onboarding and new employee training materials should reinforce these messages, and people managers should be trained on how to incorporate stories to support those resources to help employees feel empowered about their future.

According to Gallup, Inc., “development isn't just about promotions — it's about ongoing learning, growth and empowerment. Organizations that strategically invest in development see 11% higher profitability and are twice as likely to retain top talent.”

Organizations can continuously reinforce career journey messaging throughout the year through compelling employee narratives that describe success stories all across your organization and up and down your org chart.