Stories produce stronger results
In today's competitive landscape, organizations and corporations of all sizes and industries face immense pressure to drive profitable customer engagement, boost employee loyalty, and attract top talent.
We specialize in leveraging the art and science of storytelling to help you overcome these challenges and achieve transformative outcomes. By weaving compelling narratives into your marketing, communications, and employee engagement efforts, we help you create lasting impressions that inspire action and foster loyalty.
We provide tailored consulting solutions that align with your organization's unique goals and challenges. Whether you're striving to:
Drive Profitable Customers: We craft customer-centric stories that resonate, turning prospects into loyal advocates who drive revenue growth.
Increase Employee Engagement: Our strategies foster a sense of purpose and connection in your workforce, enhancing productivity and satisfaction.
Attract and Retain Top Talent: By articulating your brand's vision and values through storytelling, we position your organization as an employer of choice.
Studies have proven repeatedly that humans engage with, remember more readily and are more motivated to take action through stories than any other form of communication. Unfortunately, most organizations fail to apply storytelling effectively in their marketing, sales presentations, employee communications and digital media.
Relying on ineffective forms of communication squanders marketing budgets, produces subpar social content, closes fewer sales, and creates disengaged employees.
In a famous experiment designed by neuroscientist Paul Zak , viewers of an animated narrative (video below) about a father talking about his son suffering from a fatal cancer diagnosis experienced a noticeable increase in cortisol and oxytocin. In a follow-up experiment, Zak documented how the amount of attention people paid to the experiment’s public service announcements correlated with an increase in ACTH and oxytocin levels. Donations to a mock charity in the experiment were 261 percent higher than for participants whose levels did not see a corresponding rise.
As Zak has documented in journals like the Harvard Business Review, storytelling is a powerful communications platform to make audiences take action.
Advertisers have effectively used storytelling for decades to raise brand awareness, and today social media platforms have allowed millions of content creators to raise storytelling to whole new heights in varied formats.
Despite this success, the majority of entrepreneurs, speakers, executives, corporations and other organizations still rely on non-narrative tactics. As a result, they fail to engage audiences and underperform. We want to help you tap into this superpower.
With the right training and support,
your organization can…
Storytelling delivers results long before you build and deliver your communication. It helps you better understand who you are communicating to and build more accurate audience personas.
Whether you are developing your organization’s brand, launching performance marketing campaigns or preparing for a public speaking engagement, audiences connect more intensely with stories.
Incorporating narratives from the beginning to the end of your communications plan, dramatically increases the likelihood of success by helping your audience opt to take action.
Consulting
Engagements involve a comprehensive plan tailored to an organization’s culture and existing communication skill sets. The process begins with a readiness assessment and one-on-one planning sessions with project leads to ensure alignment with strategic goals.
Solutions integrate with existing workflows, and include targeted KPIs to measure impact wherever possible. Whether working with senior leaders, middle management, communications or sales teams, we empower stakeholders to leverage storytelling as a strategic tool for success.
Team Workshops
These interactive half- and full-day trainings are specifically designed for communications professionals but can be customized for executives all the way up to the C-suite.
Together, we assess each participant's storytelling readiness and identify their strengths and areas for growth.
The process is highly personalized, culminating in tailored plans that empower participants to integrate their enhanced storytelling skills into their professional roles so they can continuously unlock new levels of creativity and connection in their work.
Online Education
In our 4-week online storytelling workshops, clients engage in highly interactive, one-hour Zoom sessions that are personalized and dynamic. Pre-class assessment tools ensure each participant’s learning experience is tailored to their unique needs and goals.
Homework is assigned after every session, so participants deepen their understanding and practice their skills.
The result is a transformative learning journey that is as engaging as it is effective, leaving clients equipped to excel in storytelling.
